{"id":92982,"date":"2025-07-02T06:00:04","date_gmt":"2025-07-01T22:00:04","guid":{"rendered":"https:\/\/www.sassyhongkong.com\/?p=92982"},"modified":"2025-11-18T10:04:17","modified_gmt":"2025-11-18T02:04:17","slug":"style-local-sustainable-fashion-brand-eco-ethical","status":"publish","type":"post","link":"https:\/\/www.sassyhongkong.com\/style-local-sustainable-fashion-brand-eco-ethical\/","title":{"rendered":"11 Sustainable Fashion Brands We Love"},"content":{"rendered":"

Support these local sustainable fashion brands in Hong Kong for eco-conscious and responsible buys that make you look and<\/em> feel good.<\/h2>\n

Wondering why local sustainable fashion brands matter? Well, according to Redress<\/a>, Hong Kong generates around 392 tonnes of textile waste per day into landfills, and it is estimated to increase by about 60% between 2015 and 2030. It’s clear that the fast-fashion crisis is still alive and kicking<\/strong> and we should do something about it!<\/p>\n

While shopping and sustainability can seem slightly counterintuitive (we’d still recommend buying secondhand and vintage<\/a> where possible!)<\/em>, you’ll be pleased to learn that it’s possible to build yourself a new wardrobe<\/a> and<\/em> still be environmentally conscious<\/a><\/strong> (though it might hurt your bank account)<\/em>. Many local Hong Kong brands<\/a> \u2014 including local clean beauty brands<\/a>! \u2014 are working to bridge that disconnect, be it through their commitment to using deadstock fabrics<\/strong> (leftover and unwanted materials that would otherwise go to waste)<\/em> or the adoption of a slow production model<\/strong> that elongates the durability of the fabric. Ahead, we’re spotlighting some of our favourites…<\/strong><\/p>\n

Sassy Tip:<\/strong> To further minimise textile waste, focus on your needs<\/em> and wants<\/em>. We only use about 20%<\/strong>\u00a0of the clothes in our closet<\/strong> (that’s less than a quarter!)<\/em>. And when discarding old clothes, donate<\/a>\u00a0instead of simply throwing them away.<\/p>\n

Read More:<\/strong> Local Clean Beauty Brands We Love<\/a><\/em><\/p>\n

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\"best<\/p>\n

Anaphe \u2013 Sustainable and fashionable wardrobe staples you can wear for decades<\/h2>\n

Anaphe<\/a> is on a mission to change the way we think about fashion by prioritising sustainability<\/strong>. The brand prides itself on creating wardrobe staples that have been cleverly constructed by artisans to last decades<\/strong> by using premium silk for longevity. The chic clothes are designed to accentuate your body<\/strong>, no matter your size or shape, and see you through each phase of life and season. You can wear Anaphe\u2019s eco-conscious garments everywhere from work and coffee dates<\/a> to travel<\/a> and shopping trips. Plus, its mix-and-match capsule<\/strong> (using natural dye safe OEKO-certified materials)<\/em> ensures your look will always remain fresh (literally!)<\/em>.<\/p>\n

\"New Snag 10% off all collections online with the code SASSYHK<\/strong>. Offer valid until Thursday, 2 July, 2026.<\/p>\n

Anaphe<\/strong>, Shop 202, 2\/F, Block A, PMQ, 35 Aberdeen Street, Central, Hong Kong,\u00a07073 9225<\/a>, Instagram: @anapheonline<\/a>, www.anaphe.com<\/a><\/em><\/p>\n

Read More:<\/strong> <\/em>Local Hong Kong Brands We Are Loving Right Now<\/em><\/a><\/p>\n

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\"Local<\/p>\n

The R Collective \u2013 Circular fashion brand that reduces textile waste<\/h2>\n

Sister charity of Redress (25% of proceeds go towards the brand)<\/em>, The R Collective aims to reduce textile disposals by rescuing, reusing and recycling fashion waste<\/strong>. This circular fashion brand upcycles deadstock fabric from luxury fashion companies and gives them a new life with versatile dresses, jackets, pants and bags<\/a><\/strong>. What’s more, fabrics unsuitable for reuse find a second life through the team’s fibre recovery system where they get shredded to fibres to create a new piece.<\/p>\n

The R Collective<\/strong>, thercollective.com<\/a><\/em><\/p>\n

Read More:<\/strong> 5 Personal Stylists In Hong Kong To Elevate Your Look<\/a><\/em><\/p>\n

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\"best<\/p>\n

MUSEVELA \u2013 Sustainable slow fashion brand creating timeless essentials<\/h2>\n

There\u2019s a lot to love about MUSEVELA<\/a>, from its ethically sourced mulberry silk<\/strong> and travel-ready cashmere to its use of biodegradable packaging<\/strong>;\u00a0it truly is the height of sustainable luxury. MUSEVELA\u2019s thoughtful approach to fashion focuses on honouring our planet while inspiring personal expression<\/strong>. Rooted in Asian heritage, its pieces are crafted to help women move through their lives with confidence and grace<\/strong>, wearing garments designed for seamless transition between business, travel and rest<\/strong>. Want to be eco-conscious while wearing the finest cashmere and looking fabulous<\/strong>? MUSEVELA is where it\u2019s at!<\/p>\n

\"New Snag 10% off your next purchase with the code SASSYVIP<\/strong>. Offer valid until Tuesday, 30 June 2026.<\/p>\n

MUSEVELA<\/strong>, Room 04-06, 20\/F, Strand 50, 50 Bonham Strand, Sheung Wan, Hong Kong, 6738 9669<\/a>, IG: @musevelaofficial<\/a>, musevela.com<\/a><\/em><\/p>\n

Read More:\u00a0<\/strong><\/em>Thrift Stores In Hong Kong \u2013 Second-Hand Stores To Buy Vintage Clothing<\/em><\/a><\/p>\n

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\"Local<\/p>\n

Tove & Libra \u2013 Minimalist clothing made with upcycled deadstock fabrics<\/h2>\n

Effortless daily chic is yours for the taking, thanks to Tove & Libra. Inspired by the minimalist Scandi aesthetic<\/strong>, the brand brings together style and sustainability for clothing that is better for your closet and<\/em> the planet. Cue a commitment to upcycling deadstock fabrics<\/strong>, as well as the introduction of carbon offsetting for all online orders<\/strong>. Style-wise, we love how versatile everything is, with many pieces having been designed for multi-way dressing<\/strong>.<\/p>\n

Tove & Libra<\/strong>, various locations<\/a> across Hong Kong,\u00a09662 9923<\/a>, www.toveandlibra.com<\/a><\/em><\/p>\n

Read More:\u00a0<\/strong>Top Hong Kong Tailor Shops For Bespoke Suits, Custom Clothing, Alterations & More<\/a><\/em><\/p>\n

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\"Local<\/p>\n

R\u00f3u So \u2013 Inclusive and sustainable Hong Kong fashion brand<\/h2>\n

Effortless everyday fashion abounds at R\u00f3u So \u2014 a contemporary womenswear brand best known for its classic, sustainable chic style<\/strong>. The team here take a view towards mindful production, using only natural, recycled or plant-based fabrics<\/strong> which have been salvaged from over-produced inventory and trim waste from vendors, manufacturers and fabric mills. The best part? R\u00f3u So makes a point of celebrating women of all shapes, sizes and ethnicity<\/strong> for a clothing collection that truly suits us all.<\/p>\n

R\u00f3u So<\/strong>, various stockists<\/a> across Hong Kong, rousoshop.com<\/a><\/em><\/p>\n

Read More:<\/strong> <\/em>Sassy\u2019s Guide To Plus-Size Clothing In Hong Kong<\/em><\/a><\/p>\n

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\"best<\/p>\n

SAU LEE \u2013 Local dress brand that uses eco-friendly materials<\/h2>\n

Sustainable fashion gets fancy with Insta-famous local dress brand SAU LEE. Head here for stunning occasion and day dresses<\/strong>, designed with a unique East meets West aesthetic in mind. In terms of sustainability, the brand is dedicated to using fabrics comprised of natural raw materials, biodegradable Rayon and Viscose, and overstock base fabrics <\/strong>that would otherwise end up in landfills. Plus, it\u00a0operates a lean production practice in an effort to minimise waste<\/strong>.<\/p>\n

SAU LEE<\/strong>, Shop H314, Block B, PMQ, 35 Aberdeen Street, Central, Hong Kong, www.sau-lee.com<\/a><\/em><\/p>\n

Read More:<\/strong> Put the \u2018Pow\u2019 Into Qipao! Where To Buy Cheongsams In Hong Kong<\/a><\/em><\/p>\n

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\"where<\/p>\n

Flow With Me \u2013 Athleisure clothing fashioned from\u00a0recycled fabrics<\/h2>\n

With its motto of inspiring Hong Kongers to be happier and healthier through fitness<\/a>, there\u2019s a lot to love about local activewear brand Flow With Me \u2014 with sustainability being the cherry on top.<\/strong>\u00a0To be featured on the site,\u00a0brands must have a focus on eco-friendly practices<\/strong>, be that through the careful use of resources or ethical production. Head here for a curated selection of athleisure clothing and accessories\u00a0fashioned from\u00a0recycled fabrics.<\/strong><\/p>\n

Flow With Me<\/strong>,\u00a0www.flowwithmehk.com<\/a><\/em><\/p>\n

Read More:<\/strong> Where To Buy Activewear In Hong Kong<\/a><\/em><\/p>\n

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Lane Eight \u2013 Unisex trainers made with recycled plastic<\/h2>\n

Lane Eight is hard to miss, with its bright coral walls and shoes of the prettiest colours! The brand specialises in workout shoes<\/strong> that fit comfortably, look stylish and do good for the planet. The unisex trainers<\/strong> are made of lightweight vegan microfiber and recycled plastic yarn (that’s about 11 single-use plastic water bottles)<\/em>, and the midsole is made of harvested algae blooms<\/strong> \u2014 how cool is that? Plus, the shoes come packaged in boxes made of recycled material and water-soluble mailer bags.<\/p>\n

Lane Eight<\/strong>, <\/em> <\/i>2811 2068<\/a>, <\/i>laneeight.hk<\/a><\/p>\n

Read More:<\/strong>\u00a0The Best Shoe Shops In Hong Kong<\/a><\/em><\/p>\n

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\"Local<\/p>\n

Paper Shades \u2013 Eco-friendly sunglasses made from recycled paper<\/h2>\n

Founded by brother and sister duo, Madi and James Chu, this sustainable fashion brand brings us eco-friendly, customisable sunglasses made from recycled paper<\/strong>. Built to be functional and durable, with personalisation that makes it perfect for everything from Clockenflap<\/a> to corporate giveaways<\/a>, these durable shades leave a minimal amount of carbon footprint whilst still providing UV400 protection.<\/strong><\/p>\n

Paper Shades<\/em><\/strong>, www.papershades.net<\/a><\/em><\/p>\n

Read More:<\/strong><\/em>\u00a0Team Sassy\u2019s Capsule Wardrobe \u2014 Must-Have Style Staples<\/em><\/a><\/p>\n

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MiliMilu \u2013 Eco-friendly, durable and effortlessly stylish clothing brand<\/h2>\n

Meaning “LoveLove” in Latvian (to show its appreciation to Mother Nature)<\/em>, MiliMilu makes various sustainable fashion brands from around the world accessible to Hong Kong shoppers. From light and flowy dresses and floral swimwear<\/strong> for the beach<\/a> to more put-together and sophisticated looks<\/strong>, we love how effortlessly stylish the pieces are whilst remaining eco-friendly and durable<\/strong>.<\/p>\n

MiliMilu<\/strong>, milimilu.com<\/a><\/em><\/p>\n

Read More: <\/strong>What You Need To Know About Reef-Safe Sunscreen<\/a><\/em><\/p>\n

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\"the<\/p>\n

HULA \u2013 Local consignment store for womenswear<\/h2>\n

HULA founder Sarah Fung, who previously worked at Lane Crawford, has curated a selection of pre-loved designer accessories and clothing\u00a0<\/strong>(many of which haven\u2019t even been worn!).\u00a0<\/em>It\u2019s a platform to buy and re-sell amazing luxury items<\/strong> with the aim to reduce fashion waste and share a sense of timeless style rather than following trends.<\/p>\n

HULA<\/strong>, various locations<\/a> across Hong Kong, Whatsapp: 6290 2106<\/a>, thehula.com<\/a><\/em><\/p>\n

Read More:<\/strong> Where To Buy Cocktail & Evening Dresses In Hong Kong<\/a><\/em><\/p>\n

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Editor’s Note:<\/strong> “Local Sustainable Fashion Brands” was most recently updated in July 2025 by Veena Raghunath. With thanks to Nicole Moraleda, Tania Shroff and Fashila Kanakka for their contribution.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Support these local sustainable fashion brands in Hong Kong for eco-conscious and responsible buys that make you look and feel good. Wondering why local sustainable fashion brands matter? Well, according to Redress, Hong Kong generates around 392 tonnes of textile waste per day into landfills, and it is estimated to increase by about 60% between […]<\/p>\n","protected":false},"author":1209,"featured_media":169264,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[57897,24707,191],"tags":[],"class_list":["post-92982","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eco-ethical","category-fashion","category-style"],"acf":[],"yoast_head":"\n11 Local Sustainable Fashion Brands In Hong Kong We Love<\/title>\n<meta name=\"description\" content=\"With everything from activewear to everyday staples, special occasion dresses and more \u2014 here are local sustainable fashion brands we love.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sassyhongkong.com\/style-local-sustainable-fashion-brand-eco-ethical\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"11 Sustainable Fashion Brands We Love\" \/>\n<meta property=\"og:description\" content=\"Support these local sustainable fashion brands in Hong Kong for eco-conscious and responsible buys that make you look and feel good. 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